Taught by Kendell Harbin, this was the first class to be taught in our new letterpress shop and it raised the bar even higher at Zz School!
Special thanks to Rita Brinkerhoff of Skeleton Key Tarot for sharing her business secrets and Randy Walker, owner of Museum of Odd in Lawrence, KS, for an inspiring tour of his collections. Each participant in this class learned the basics of setting type and used this skill to print a run of 200+ business cards.
We will offer this one again soon!
This course is a power lesson in how to letterpress print calling cards, with an emphasis on how letterpress can be used as a strategy for up-ending common business tactics.
Historically, the mass dissemination of information (made possible by printmaking) has compelled and expanded the market economy. In this class we seek ways to counter such pernicious profiteering through the use of unusual print media. We wander into the history of print and it’s relationship to advertising and then imagine alternate worlds wherein ‘business is booming’.
On the first day of class we start as researchers. We begin with a day long field trip to various local businesses and attractions which might be classified as “peculiar”, “zany”, and/or “bizarre” . Later over a group lunch, we unpack what magnetic qualities these enterprises do or do not posses, as well as where in the cross hair’s we are situated as the ‘target audience’. Next class everyone will come prepared with a proposed name, concept, and slogan for a start-up business they can launch immediately with nothing but a calling card. We will then learn how to compose, lock-up, and print a form on a Chandler & Price press, having our jobs complete and ready for sharing on the final day of class.